What They Fought for Essay - 1331 Words

What they Fought for What they fought for is an analysis of a collection of nearly a thousand personal letters and journals entries written by the soldiers who fought America’s famous Civil War. This book seeks to define the ideology of what the soldiers understood they were fighting for, and their comprehension of the outcome of their service .Although counter arguments agree that most soldiers could not give a solid explanation of why they fought for, nor the real Constitutional issues that were at stake; the thoughts the soldiers recorded show that they fought for more than just masculine identity; they highly valued being at home safe with their loved ones, at any cost. This book gives an inside perception of the Civil War, and a†¦show more content†¦If the north was to succeed, they would forever be oppressed by their victory, and slaves of their achievements. The Confederates fought to promote the wellbeing of their family and the protection of their land â€Å"from Yankee outrage and atrocity†(Mc.Pherson 20) . On the other side was the Union, also known as the Yankees; a group determined to put out the rebels of the South, and preserve the nation that was created in 1776. Like the Confederates, the Union also found support in the memory of the Revolutionary War. Union soldiers fought the â€Å"Traitors who sought to tear down and break into fragments the glorious temple that our forefathers reared with blood and tears† (Mc.Pherson 28). If the south was to secede it would have destroyed and undermined the power and authority of the Constitution, and therefore break the union that made up the United States of America. The Union soldiers referred to the Confederates as the â€Å"Rebels†, who did not deserve to be part of the united nation for their selfish and inhumane habits, yet their land belonged to the country as a whole. A soldier in the Sherman army wrote to his wife â€Å"We want to kill them all off and cleanse the country†¦ their punishment is light when compare d with what justice is demanded† (Mc.Pherson 40-41). Union militias could not bear the thought of secession, for they â€Å"will be held responsible before God if we don’tShow MoreRelatedEssay on What They Fought for708 Words   |  3 PagesWhat They Fought For 1861 - 1865 This book was a good analysis of Civil War soldiers diaries, and letters to their loved ones. Which explains what they were going through in their lives and what they fought for and risked their lives for in this conflict. In the book the author James M. McPherson uses information from l00s of diaries and letters from the soldiers to learn why they fought in this war. The Union soldiers fought to preserve the Nation that was created in 1776, to save itRead MoreWhat They Fought For By James M. 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How Does The News We See On Social Media Differ From What...

How does the news we see on social media differ from what we’re being presented with on broadcast? Which is likely to have more of an influence on citizens? Throughout this essay I have selected to focus on the difference of news we see on social media websites such as Facebook and Twitter to what we’re being presented with on traditional media platforms such as television and radio and which of the two is more likely to have an influence on us as citizens who are consuming the news. I will discuss the role of both platforms mentioned earlier and how they have had an influence on the public thus far and how they differ on the deliverance of news and which is more credible. I will also talk about which has the most influence over citizens†¦show more content†¦This is all without looking into a news corporations agenda, political stance and reliability. It’s difficult to say whether citizens are more likely to be influenced more by the news they receive on either social media or on television. A lot of the younger generations are likely to say social media is more influential, whilst many of the older generations who aren’t as, or at all active on social media would claim broadcast is their most trusted source of information. In his book News and Journalism in the UK: Fifth Edition, McNair shows that a report commissioned by Channel 4 in 2008 noted that â€Å"TV remains the most popular source of news across the British public as a whole. By then, 54 percent of the 25-34 age group were using online journalism regularly, and the trend was clear – further fragmentation of the journalism market, further migration of audiences from print and broadcast to online, with young media user moving furthest and fastest.† (McNair, 2009, P.142). In earlier editions of his book, another survey was conducted and people s till listed television as their most trusted source. This correlates with my point earlier, while television may well be the more trusted source, younger citizens reading the news are likely to be influenced more by what they’re reading online and on social media

Marketing Plan Example free essay sample

Marketing Plan Example MARKETING COMMUNICATIONS PLAN EXECUTIVE SUMMARY Acreditation UK operates as a client funded full cost recovery business. In 2004-05 and again in 2005-2006, the Scheme unusally experienced a surplus totalling of ? 38,633 as a result of a surge in applications to the Scheme in the latter half of the year. This fund has been forward accrued to 2006-07 and the Accreditation Scheme Board has requested that a costed plan be prepared, outlining an option for the use of these funds. At the June 2006 meeting of the Executive Board, ? 5k of these surplus funds were earmarked for an inspection allocation software project leaving ? 23,633 for a marketing and communications project. In light of the significant changes (outlined in the body of this plan) which have recently and will in the near future take place and which impact on the accredited and non-accredited UK ELT sector, this report sets out a comprehensive and strategic marketing and communications plan for the rel aunch of the Accreditation UK offer in 2006-2008 using as budget the ? 23,633 accrued from 2005-06. The proposed marketing and communications programme encompasses above, through and below the line media and includes a comprehensive timetable, budget and mechanisms for effectiveness monitoring. PART 1: Marketing Plan 1. KEY TARGET MARKETS 1. 1 The non-accredited UK ELT sector . Our main objective for marketing and communication should be to increase membership of the Scheme, focussing on the private sector and taking advantage of the interest created by the impending Home Office register, set to replace the current DfES register in early 2007. There may be as many as 1000 unaccredited ELT providers; however estimates suggest that only 300 of these are on the current DfES register. This segment of the market appears to be, from past research, predominantly smaller principal owned and managed operations. Specific segments to target include: †¢ private sector small providers (especially important to draw these into Accreditation as they are more likely to seek ABLS accreditation; although recent talks on merging the schemes may effectively resolve this); private sector medium to large providers (before accreditation becomes compulsory); †¢ International Study Centres (building on recent work to make Scheme more appealing to specialist market); †¢ FE (colleges that still have eligible activity); †¢ HE (including current BALEAP members). 1. 2 UK ELT providers currently accredited under the Scheme. There are currently 398of an estimated 1400 providers i. e. 28. 4%. The market figures are only estimated as the re are no firm figures for the number of ELT providers in the UK. The relationship with existing members and their continuing satisfaction with the Scheme is also critical to achieving an increase in market share. 1. 3 International students . Raising the profile of the Scheme overseas, through British Council offices and communication with important influencers such as agents and teachers is also important in increasing the perceived value and therefore attractiveness of the Scheme. This is achieved through co-ordination with EL promotions colleagues in English UK and the British Council and out of scope for this plan. 2. MARKET SHARE 2. 1 Since April 1998, growth in market share for the Scheme is 2. 5%, assuming a static market of 1400. (April 1998: 350 members, February 2005: 386). The net annual growth (as a percentage of the membership) has varied from -0. 26% to 3. 14%, with the membership fairly static at the 370 mark from 2000-2003 then starting to rise again with an annual net gain of 9 new members. 2. After years of steady growth, the Scheme reached a static point between 2000 and 2004 with membership figures remaining at the 370 mark – membership gains were being balanced out by loss of membership through school closures, mergers and withdrawals from membership. In 2004, the numbers once again started to rise as a result of increased interest in the Scheme prompted by marketing initiatives in 2003-04 and the Home Office announcements of an immig ration led regulatory initiative for education providers, including English language providers, and the subsequent implementation of the DfES education providers’ register in January 2005. . GROWTH POTENTIAL 3. 1 Given the current market, with a significant increase in interest in the Scheme from the private sector but taking account of potential losses in the state sector cancelling out some of the gains in the private sector, a growth to 420 members by June 2007 would represent a good indication of growth . 3. 2 It is expected that compulsory accreditation will be a requirement for entry on the new Home Office register of education providers from mid-2007 for the ELT sector. Increased demand for Accreditation UK accreditation and growth in market share is expected as a consequence. 3. 3 Research will be required to clearly identify the full extent of the potential market, building on the Morrow report , Accreditation Unit database, English UK database and information to be gleaned from the DfES register . In addition to identifying eligible organisations, the research will need to categorise them according to size and identify any significant sub-sectors in respect of style of delivery or type of provision. 3. Whilst targetting the largest market segment, small to medium sized private sector providers, may result in the greatest increase in interest in the Scheme, relative success rates for different segments of the market would suggest that this may lead to relatively limited short-term growth compared with other segments or even sub-segments. The pass rate for first inspections in the state sector has historically been higher than the private sector â €“ standards may already be higher and the organisations are familiar with the rigours of quality assurance. Previous applicants for accreditation (both unsuccessful first applicants and former members who have withdrawn from the Scheme) may also represent a greater opportunity for short-term growth because they are already familiar with the standards required and are more likely to be able to reach them if they can be persuaded to reapply . 3. 5 Providers who have already invested in an English UK consultancy should also be in a better position to achieve accreditation when they proceed to making an application. 4. PRODUCT PERFORMANCE 4. Accreditation UK is internationally recognised as the global benchmark language provision accreditation, and virtually all similar accreditation schemes worldwid have been modelled on it. 4. 2 The Scheme caters to a wide range of provision from the state and private sector including private language schools of all shapes and sizes to FE colleges and HE language centres and Departments of English. 4. 3 The graphic device used by providers accredited under t he Accreditation UK scheme to show their accredited status is a valuable marketing tool. It acts as quality marque and incorporates the British Council logo, an internationally recognised trust brand. 4. 4 In addition to the right to use the accreditation marque, a USP of the Scheme is the unique wraparound benefits and additional services offered by the partners in the Scheme. 4. 5 The main USP of the Scheme itself for the students and agents overseas is that all teachers are observed. It is the only scheme worldwide which does this. 4. 6 Research with the non-accredited sector has shown that the Scheme is perceived to be expensive and bureaucratic and non-inclusive of smaller providers and direct method providers . . 7 Below is a reduced version of a SWOT, in a TOWS matrix, which seeks to analyse the main internal and external factors. New opportunities are identified, leveraging factors strategically. Strategies Tactics And Key Opportunities internal elements (right) Internal strengths 1. 900+ contacts from 2000 2. Guest list from PIBs 3. Well-developed PIB events 4. Redesigned, user-friendly HB 5. Annual customer satisfaction survey (20% response rate ‘05) 6. Lobbying potential – Neil Kinnock and DG, members of the Board Internal weaknesses 1. Lack of firm data on market 2. Follow-up on failed applicants or drop-outs 3. marketing materials 4. Scale of response to applicants (scrutiny) 5. website (under development) external elements (below) External opportunities 1. Industry regulatory initiative created by DfES register 2. English UK – database, consultancies 3. British Council UK regional hubs 4. English UK and other regional EL provider associations †¢ Identify candidates and push for higher conversion rates †¢ Identify and improve services using feedback †¢ Co-ordinate briefings w/ regional hubs for promotional purposes †¢ Continue rive for quality improvements in customer services and marketing effort e. g. use DfES register as a marketing tool for the Scheme †¢ Need for greater engagement with the sector External threats 1. Other Schemes:ABLS, BAC, BALEAP 2. DfES Register – Ofsted 3. DfES ESOL funding †¢ Identify and target providers accredited under other Schemes †¢ Lobby DfES/HO – single n ational Scheme †¢ Negotiations with ABLS on a single national Scheme †¢ Partial inspections w/ BALEAP, BAC(? ) †¢ RD required for developing product offer to cover other provision e. . online, ESOL (? ) 4. 8 As the performance-importance matrix below illustrates, investment in the short term must be in those areas in the top left hand box. Importance-Performance Matrix (related to target group 1) for 2006 low performance high performance high importance Web; marketing materials; new applicant support, inspectors (consistency/standardisation) Pre-inspection briefings low importance Media profile; cost to small schools; Publishable statements Handbook improvement (in the short term) 4. 9 Risks 4. 9. Lose interested pproviders to competitors if information is not easy to access and well-targeted 4. 9. 2 Turn eager providers away if unable to support them up to successful inspection 4. 9. 3 Lose smaller providers to ABLS unless we offer a mutually affordable price to smal ler operators 4. 9. 4 Shift in delivery: state to ESOL; HE to overseas; private sector to in company, distance or online provision 5. PRODUCT APPEAL 5. 1 The perception of this product/service that we are aiming to create is linked to the brand personality and characteristics identified in market research and customer feedback. BRAND PERSONALITY TARGET AUDIENCE BUZZ WORDS POSSIBLE CAMPAIGN THEMES Flexible welcoming Relevant, New/Revised Helping you grow your business Accessible Helpful, Approachable What are you waiting for? Ask us! Inclusive Context, Understanding No London weighting – fair inspections across the UK – coast to coast we inspect you all Reasonable Value for money, Investment Invest in yourself and reap the rewards Uncompromising quality Show your quality Identify yourself as a quality provider 6. COMPETITIVE STANCE 6. Sources of competitive advantage to position the Scheme better and grow market share. †¢ Well established, professional quality Scheme – observes all teachers †¢ Largest ELT specific accreditation Scheme in the world : 409 compared with 160+ (BAC, few significant ELT), 33 (ABLS) and 18 (BALEAP); Australia’s NEAS accredits circa 200 †¢ Scheme capable of change FAIR theme †¢ Prices may still be perceived as high but the value for money draw is higher. Point of interest: ABLS have now revised their fees and are on parr with Accreditation UK. The major and unique selling proposition or extra value proposition is the power of the brands and networking/ distribution channels and additional services offered as a consequence of accreditation by the two partners in the Scheme, English UK and the British Council. (British Council reputation – internationally recognised and trusted quality brand; English UK reputation – brand building since May 2004 – gaining strong international recognition (agents); British Council overseas network – strong marketing advantages and potential to Accreditation UK providers)

Jordan The Man That Is The Legend Essays - , Term Papers

Jordan: The Man That Is The Legend Jordan: The Man That Is the Legend Everyone in western civilization knows who Michael Jordan is and what he is known for. His name is known worldwide but most prominently in these United States of America. His skills as a basketball player have thrilled, entertained, and amazed us all. Jordans most well known accomplishments are that he has six championships to his name, ten scoring titles, and vertical leap that not only won him many slam dunk contests but also the name Air Jordan. In the game of basketball there has been no other star whose statistics and accomplishments have equaled his. However, the accomplishments of Jordan, while brilliant, are almost common knowledge. It is not the accomplishments but the drive in the man behind those accomplishments that can be intriguing if looked at more closely. The story of this man, as told in his autobiography For Love of the Game: My Story, in todays world can teach the old and young many valuable lessons. Jordans abilities on the court stemmed from an incredible work e thic and his determination; also, Jordan provides a role model for youth of all races. In his autobiography, For Love Of The Game: My Story, Jordan goes through his career from his being drafted into the NBA in 1984 till 1998 when he won his last NBA championship. The reader is lead through three different sections in Jordans book, which represent three different periods of his life. In the first section we are made familiar with the events leading to his third overall draft pick by the Chicago Bulls in 1984. In this beginning section we are also made familiar with the events leading to his illustrious signing with the shoe company Nike. The other main point from this section is the idea of Jordan striving to mature and come into his own as a player. Jordan wants to be considered among the best in the business. To do this, in his mind, Jordan had to come out of the shadow of the greats of this time period such as Larry Bird and Magic Johnson. Jordan wants to be considered not only an offensive threat but also a defensive threat. This he accomplishes by winning both the scoring title and defensive player of the year awards in 1988. Jordans rise to immortal status is talked about in great detail in the next two sections of his autobiography. The second section of this book is started off with the phrase, In the years between 1989 and 1993 I became a man. This very effectively sums up the main message of this next section. Jordan continued to mature on the court and put up incredible statistics. In this time period Jordan was able to overcome any negative conceptions of his play and really make his mark on history as one of the, if not the, best players ever. As he put it, I knew all the pieces of the puzzle were there for the 1990 season. Jordan was speaking of his team in the 90-91 season, which was the first year he won a championship. It seemed all the puzzle pieces of the puzzle were there for the next two years as well because Jordans Bulls won the championship three years in a row. They had consecutive final wins against Los Angeles, Portland, and Phoenix. The next and last section of this autobiography be gan with the words, It was like being a kid again. Jordan was speaking of the time period in his life when he walked away from the game of basketball. After his third championship his father died in less than ideal circumstances. This plus the growing burden of being a superstar had made playing the game almost burdensome for Jordan. In this section we learn about the time he spent with the Chicago White Sox baseball organization before the baseball strike in 1995. Also, his eventual return to the basketball court, where he won three more consecutive titles before retiring, is spoken about in great detail. Jordan was able to regain his love and passion for the game of basketball during the time period while he was away from the game. This made

Research Paper-Privacy essays

Research Paper-Privacy essays Advances in technology and new emerging technology have caused many privacy advocate groups, such as the American Civil Liberties Union, to start voicing real concerns about privacy.(no your not paranoid p. 512) Powerful surveillance equipment such as face recognition software and programs used by website owners to monitor where people go on their websites, have caused much controversy.(The Issues p. 509) Also newer technology like genetic information, which has no real laws safeguarding its privacy has raised real concern among lawmakers.(Fighting Genetic Discrimination p. 522) Many laws are present to protect citizens from the government, i.e. the bill of rights, but no laws exist to protect the consumer from large companies. This lack of protections has put many consumers in a dangerous position, while lawmakers fail to keep up with emerging technology businesses are profiting.(Data-Collection p.958) We should be worried about this, agrees Mary Griffin, counsel for the Consumers U nion of the United States. People just dont know how little privacy protection they have when it comes to this stuff. (qtd. in Data-Collection p.958) Many Americans take privacy for granted they often expect it to be respected everywhere. Though this has not always been the case. During the lives of our founding fathers there was less privacy than one would think of today. In many towns and villages there were laws prohibiting individuals from living alone. (Background p.516) According to Patrick Marshall of CQ Researcher records in Middlesex Country, Mass. have shown that courts ordered the search of residences looking for single persons in 1668. He also adds that during the 1600s and 1700s there were no ceilings over rooms in many towns like Boston so what was said could be heard by all. During the construction of our constitution there was only concern over the government invading privacy so it was not un...

The Wuthering Heights Review

The 'Wuthering Heights' Review When Emily Brontes Wuthering Heights was first published in 1847, under the name of Ellis Bell, it received mixed reviews. Although some critics saw the potential evident in the cyclical plot and other literary devices, many others were shocked and dismayed by the unashamedly dark storyline. Different for the Era To be sure, Wuthering Heights was a very different book than what was generally considered acceptable during that era. In direct contrast to Emily Brontes novel, Susannah Rowsons Charlotte Temple (1828) tells the story of a young lady who permits her beau to steal her away in the middle of the night. Predictably, he impregnates her and then abandons her, after which she dies of a broken heart. As was common in novels of the era, Charlotte Temple used a fictional story to instruct its readers―primarily young ladies―in what was expected of them. Flawed Characters In Wuthering Heights, one of the main female characters dies of what could also be considered a broken heart, but the effect is a very different one from that of Charlotte Temple. Instead of presenting an overly sentimental worst-case scenario meant to frighten its readers onto the straight-and-narrow, Wuthering Heights seduces its readers with its dark passion and misguided characters. Both Heathcliff and Catherine are flawed characters, but their flaws intrigue the reader just as surely as they repel. If there is any lesson to be learned after Catherines death, it is the folly of denying your hearts greatest passion―a mistake completely at odds with the cause of Charlotte Temples downfall. Controversy Obscurity Due to the novels tumultuous passion, the book received a mixture of responses. Eventually, those who were scandalized by the books inappropriateness won out, and Emily Brontes only novel was buried in literary obscurity. Decades later, when Wuthering Heights was revived by the interest of modern scholars, the unique literary devices used in the work began to earn more attention than its soap opera-like tale of obsession and loss. Although the second part of the novel―the part that chiefly concerns Catherine and Heathcliffs respective children―is frequently overlooked in retellings and screen adaptations, many contemporary critics believe it holds the key to Emily Bronte’s real literary genius. The first generation of children―Catherine, her brother Hindley, and the gypsy child Heathcliff―had led miserable lives, and both Catherine and Hindley died young as payment for their misguided passions. As a result of Heathcliffs scheming prior to Hindleys death, he has inherited the Earnshaw home, as well as the care of Hindleys son, Hareton. After the death of Heathcliffs estranged wife―Catherine’s husband’s sister, his own son, Linton, comes to live with him as well, setting in motion his final push for revenge. Generations The highlight of the second part of the book is when Heathcliff effectively kidnaps Catherines daughter, who is called Cathy. With the three children now all under one roof, the latter half of the book parallels the beginning, when Catherine, Hindley, and Heathcliff were all children together in the same house. However, whether by a twist of fate or Heathcliffs mistreatment of the boy, Haretons demeanor and place in the household resembles Heathcliffs childhood persona more than that of his own father, while Linton is so weak and sickly that he is the perfect opposite of Heathcliff.Despite the clear similarities to the old rivalries, though, the children begin to converge, rather than to follow in the footsteps of their parents. Maddened by a desire for revenge, Heathcliff attempts to play them against one another, forcing Cathy to marry Linton so that he may inherit the neighboring property that belongs to his rival, Catherines widower. Linton dies soon after. After Heathcliffs own death, the tale comes full circle: the estates return to their rightful heirs, Hareton and the younger Cathy fall in love, and Heathcliff’s legacy of revenge disappears almost without a trace. Complex Storytelling Despite its early reception, the combination of unbridled passion and a complex storytelling form makes Wuthering Heights a favorite in many modern literary circles. The darkness of the story and the lack of accompanying moral teachings shocked many of its contemporaries, while the intricacies of the cyclical plot―the destruction and ultimate reunification of the families―were overlooked until recent decades. A novel that combines masterful literary devices with all of the scandals of a soap opera, Emily Brontes Wuthering Heights was a drama far ahead of its time.

Is liberal democracy the best government system Critically assess Essay

Is liberal democracy the best government system Critically assess - Essay Example Bell (2006) extrapolates that, theoretically, one system can be perceived to be better than the other but in an ideal setting, and this may be otherwise. Deutsch & Soffer (1987) argue that this is because it is subjective to describe or define something to be the best as it depends on the modalities employed in the evaluation. North Korea Republic can be used as a case study since some may perceive its tyrant military to be oppressive and as the worst system of governance which suppresses the private sector and infringes the fundamental rights of its citizens (Eagles, Johnston & Holoman, 2004). According to Deutsch & Soffer (1987), liberal democracy can be described as a form or type of governances where principles related to liberalism are upheld and valued. The main principle of liberalism is the provision of protection rights of persons. In addition, these principles are usually embedded in the laws of nations that practice this form of government. On the other hand, Eagles, Johnston & Holoman (2004) illuminate that the features of liberal democratic countries are the existence of elections that are deemed free, fair and competitive among different existing political parties; separations of power between the various facets of government; and the application of rules of law in daily activities. The rights of the civilians, and humans, as well as freedom are not only highly embraced and protected. Bell (2006) point out that countries that practice this form of government usually have a constitution that stipulates the way in which its citizens are governed. Chan (2004) ex plains that the constitution can either be in written form or unwritten form. There are various constitutional forms of liberal democracies. For instance, some countries practice the republican constitutional forms of governance such as the US while others practice the constitutional monarch such as the United Kingdom. Eagles,

Learning styles Essay Example | Topics and Well Written Essays - 1000 words

Learning styles - Essay Example This climate has led to an interest in the learning styles of students. There are four main styles of learner, identified by Kolb and developed his Learning Style Inventory (LSI) to establish an individuals relative emphasis on each of the four styles. Kolbs LSI is based on the work of John Dewey, Kurt Lewin, and Jean Piaget. John Dewey emphasized the need for learning to be grounded in experience. Kurt Lewin stressed the importance of active learning, and Jean Piaget articulated a theory of intelligence as the result of the interaction of a person and his or her environment (Jarvis, Holford, Griffin, 2003, 171). Kolbs learning style model separated learners on the basis of four steps of learning defined from a two-dimensional model. The first dimension is based on task, and the second dimension is based on the soul or ego. The dimension based on task ranges from performing tasks to observing tasks. The model is usually shown with the task dimension displayed horizontally and the soul dimension displayed vertically. The four resulting quadrants are labeled with four steps to learning and four personal learning styles. The four steps to learning are labeled (1) concrete experience, (2) reflective observation, (3) abstract conceptualization, and (4) active experimentation. The four personal learning styles are (1) theorists, (2) pragmatists, (3) activists, and (4) reflectors (Race, 2005, 52). The personal learning style labeled theorist represents a person who likes to learn using abstract conceptualization and reflective observation. Theorists strength lies in the ability to create theoretical models. They prefer case studies regarding Accountancy or law, theory readings, and thinking alone. This learning style is characteristic of those gravitating toward basic science and mathematics. The theorist adapts and integrates observations into complex but logically sound

Is evil really the nature of mankind Essay Example for Free

Is evil really the nature of mankind Essay Is evil really the nature of mankind? Introduction   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Man is assumed to have morals. Morality can be defined as the ability to come up with ruled and adhere to them to the letter coupled with the ability to discern right from wrong. This raises the question whether man does wrong on purpose. Is man born evil in nature? People will go to great lengths just to fulfill their personal desires even if it goes against all morality. This essay seeks to show the depravity of man as epitomized in the allegory Young Goodman Brown.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The allegorical tale was set in the Puritan setting of the early 17th century. The writer sought to expose human depravity through the main character. Human beings hide behind masks to cover up their tracks. In modern day society people engage in all sorts of activities and use their positions, family legacy and upbringing as cover up. Goodman is a symbolic representation of this. He embarks on a journey to the witches’ meeting while he proclaims an upbringing that condemns such acts.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The choice of diction, characters and colloquial expressions such as Faith and Young Goodman explicitly exemplify the paradoxical nature of man. During the setting of the novel, the Salem trials in which witches were executed were taking place. Man engages in practices that are biblically and morally evil. The minister, Deacon Gooking and Goody Cloyse are all involved in the cult. This exposes man’s folly evil nature since even those who are perceived as the righteous in society engage in questionable practices.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The story explicitly exposes follies in society. It is also a means in which the writer sympathizes with the beliefs and society in the Puritan religion. The church elders in the community take part in witchcraft. The story is arguably one of the best since it ridicules as well as exposes the evil nature of man. References Hawthorne, Nathaniel. Young Goodman Brown. Charlottesville, Va.: University of Virginia Library, 1996. Source document

Goya: Truth and War Essays -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   GOYA: Truth and War On May 2nd 1808 the people of Madrid revolted against the French troops occupying their city. The following day the French retaliated. In the remembrance of this event Francisco de Goya painted The Third of May. The horrific scene takes place at night on a deserted hillside. The feeling of horror is conveyed by the churoscuro use of lighting. Painted with intense emotional expression the Spaniards stand before there deaths. The soldiers before them lined up with guns in hand and ready to fire. The Spaniard facial expression and body language differ slightly which conveys the methodical process of execution that each victim faced before and after their death. It is uncertain weather or not Goya acctually witnessed these events. In any case his depiction of this event paints a horrific and dramatic picture, which evokes emotion that is quit undeniable. As in some of his other works Goya represents the brutal truth of warfare.   Ã‚  Ã‚  Ã‚  Ã‚   Goya’s earlier work consists of the irrational or macabre, exploring worlds of dark fantasy. Paintings such as St. Francis and Borgia Exorcising or The Bogeyman is Coming represent his preoccupation with the unknown or strange. Goya’s work focuses on both the potentials of human behaviour and the strang and unusual qualities of fantasy and reality. Observing an earlier painting such as The Bogeyman is Coming in comparison to the Third of May, Goya makes a shift in subject matter from an imagined fantasy to a real life event. Although this change has occurred his element of the macabre are still present. The immediate impression of The Third of May is of terror and immoralized human behavior. The central figure holds out his arms like a man crucified with the body language of defiance. Bright whites and yellows are used in contrast to his surroundings contributing to the dramatic image. The Spaniard’s faces are drawn in detail giving each figure an identity. Their facial expressions show fear and despair. No longer is Goya using elements of horror and drama to represent an imagined event. This is a picture of reality, an event that occurred with every amount of terror and emotion that ... ...pics were somewhat alike but their approach and effect were quit different.   Ã‚  Ã‚  Ã‚  Ã‚   Likely to be influenced by Jacques Callot’s earlier works such as Les Caprices, Les Bohemiens, and Les Grandes Miseres de la Guerre, Goya completed The Disasters of War. These were the accounts of violence that Goya recorded during France’s presence in Spain. It consisted of eighty etchings and wasn’t published until 1863. In these etchings Goya illustrates the horrible war-like violence that took place in Spain. These images are done with the same pitiless honesty that Goya used in the Third of May. Obscure, curious and irrational elements were still apparent in his art.   Ã‚  Ã‚  Ã‚  Ã‚   In his eighty-two year life span Goya painted images that were sinister, dark, dramatic and tragic but at the same time intriguing and truthful. Goya’s depictions of war were honest delving into human behavior and wars brutal immoralizing of human action. Goya found violence and degradation in life and humanity. His portrayal of these elements in his paintings communicated to his viewers the undeniable truths of humanity.   Ã‚  Ã‚  Ã‚  Ã‚  

Donnie Darko

Donnie Darko Assessment Dashiell Lieberman I would like to answer this question not as the Dashiell we all know and love but as an existential Dashiell. As an existentialist I would want the truth and the facts; that is a lot different than wanting an explanation. An existentialist doesn't believe that everything needs an explanation and a reason. They believe in the cold hard truth and facts like the great existential characters Donnie Darko and Mersault of The Stranger, who died for representing the ultimate truth like Christ.So the truth I seek for my one day outside of reality is the creation of the world, the universe and who or what is the creator. Everything else in this world has been altered and corrupted by man and society but not the beginning; that is true and untouched. I want to know the overall truth of the world, the great mystery that the whole world has wondered. The origin of everything is my biggest wonder as a man just looking for the truth with no explanations o r interpretations.I would travel through time and space searching and observing the creation of everything that has come to be. I would love to talk to the creator, if so, and just ask him some casual questions or learn of our scientific origins and it's amazement. If I had this one day I wouldn't waste it by doing insignificant things to make me happy for an hour; I would go big of course, I mean really big. I want these hours of freedom to change my life forever giving me the ultimate truth of the world so as an existentialist I can be satisfied knowing that there is no meaning or maybe there is.

The Impact of Social Media Marketing in Marketing Communication Opportunities: in Context of Dell

Table of Content No. | Content| Page Number| 1. | Table of Content| 1| 2. | Abstract| 2| 3. | Introduction| 3| 4. | Literature Review | 4| 5. | Dell Business Model| 7| 6| Impact of Social Media Marketing in Dell Current Communication Process| 8| 7. | Challenges of Social Media Marketing in the Marketing Environment | 11| 8. | Benefits of Social Media Marketing in the Marketing Environment| 13| 9. | Conclusion| 15| 10. | References| 16| 2. Abstract Social media marketing is no longer a foreign to business marketer nowadays. This paper will examine the impact of social media marketing on the marketing communication opportunities in context of Dell in the United States. Basically, this assignment will be begun with the introduction which generally explains about the emergence of social media. Next, several literature reviews will be provided to explain on the marketing communication process and how social media marketing impacted on the Dell current communication process. Then, several challenges and benefits of social media marketing will be illustrated at the end of this paper. Keywords: [social media marketing, marketing communication process, media vehicle, consumers, message] 3. Introduction Undeniably, revolution of socio-technological has significantly changed the ways and means of media consumption. From super-fast digitally empower laptops to mobile eBook readers. All of these aspects have affected how business (brands) and consumers communicate and thus influence the way of marketing communications will be functioning. One of the most significant evolutions when people talk about marketing tools or strategies is the emergence of social media marketing. Fundamentally, social media marketing is a way of connecting with consumers by means of the current technology (i. e. The Internet). As of now, there are more than 800 million active users in Facebook, over 3 billion videos are viewed per day and 100 million people use Twitter every single day. Having all social media channel available for consumers, this provides consumers with plenty of choices in products and services in the market. Alongside, social media marketing has impacted on businesses marketing communication opportunities. 4. Literature Review The emergence of new communication channels via the Internet has tremendously affect businesses way of marketing strategies (Owen and Humphrey, 2009). One of the most significant developments to the marketers is the effects from the Internet evolution from the generation of Web 2. 0 or social media as a media vehicle to deliver the message to the target market (Constantinides et al. 2008). Social media marketing in this context is the opportunities provided for business to communicate with the society, with the help of the organizations’ brand, thus resulting in building a positive connection and develop brand influence through the Internet as the medium of communication (Pandey, 2010). Murphy (2010) mentioned that a good marketing strategy occurs when organization or marketer using the right communication channels or media to send the right message and reac hing the right market. Therefore, it is vital for marketer to understand the communication process when using social media as the media vehicle in the marketing communication. Kotler (n. d. , p. 546) mentioned that there are several elements that involved in the communication process in order to determine effective communication. The major two parties in the communication are the sender (marketer) and receiver (market). Another major communication tool is the media vehicle or media channel which carries the message to the receiver. Alongside the communication parties and media vehicle, there are four major communication functions; encoding, decoding, response and feedback. Finally, the element of noise also interferes in the communication process. Dargiewicz (2010) suggested that in order to communicate in an effective way, the sender must have an understanding of the point of the message, who are the target audience to be reached and how the audience will interpret and respond to the message. Schramm’s model of communication points out that the sender’s ncoding process must be coherent with the target audiences’ decoding process, whereby, the more marketer field of experience overlaps with the target markets’ field of experience, the higher is the effectiveness of process of communication (Dargiewicz, 2010; Holm, 2006). The matches of both parties’ experiences are called the Shared Frame of Reference. Figure 1: Willbur Schramm model Source: Dargiewicsz, K. (2010) Monologue vs Dialogue: How Innovative Social Media Technology Developing Effective Marketing Communication Strategies [online]. Available at http://www. slideshare. et/guywithideas/social-media-dissertation [Accessed 15th December 2011] The high level of trust associated with social media as the media vehicle makes social media is highly acceptable among the target audiences compared to traditional media vehicle such as televisions, newspapers, billboard and etc. (Inklingmedia, n. d. ). Mohr and Nevin (1990), bring up that, the absent of trust may distort the message that is being sent. According to DesignDamage (n. d. ), social media fosters a highly transactional model of communication which it allows two-way communication through the feedback mechanism that traditional media not able to offer. Traditional media vehicles were also argued to be a merely one-way process communication, whereby, the message is not clearly communicated or received by the target audience in most of the time (Dargiewicz, 2010). The Shared Frame of Reference suggested by Willbur Schramm model is integrated with social media because it offers consumers to share their experience in the communication process. Calder and Malthouse (2005) supports that everything that influence the customer’s experience is a potential marketing vehicle. Therefore, in order to illustrate the theory of social media marketing in context of organization, this paper will look at the impact of social media marketing in Dell Corporation in the United States. 5. Dell Business Model The founder of Dell Computer Incorporation is Michael Dell in 1984. Dell’s primary products are personal and office computers and business of Dell also engages in other products such as printers and software. A feature that determines PC companies such as Dell to manage their products is through standardization of PCs. The main benefit of standardization is that it helps Dell to reduce the cost of productions. However, when Dell adopted standardization strategy, it made Dell more generic with other PCs companies such as IBM, Compact and Hewlett-Packard since most of PCs companies had access to the same suppliers such as Intel and Microsoft. Therefore, Dell started a new direct business model based on customization approach that enables computers or laptops to be produced according to customers’ requirements in order to be more competitive. However, standardization approached has still remained in Dell’s business model. The customization approach varies its products from customer to another customer without changing the brand name. Having customization strategy in Dell business model, Dell has to eliminate third party as the middle-man and sell its products directly to the final customer, whether the commercial customers or private users. Such business model allows Dell to reach more clients and business units and cut cost with simplify supply chain. Unfortunately, Dell is facing even a bigger issue to balance out the standardization and customization approach as there is no one perfect method. According to The Indian Institute of Planning and Management (n. d. ), customer is the key economic driver to what Dell is doing. Therefore, Dell extended its approach to engage with their customers through the social media marketing to market their brand and communicate with their customers. 6. Impact of Social Media Marketing on Current Dell Communication Process Many companies including Dell, have realized that social media is a new platform for communication. Dell’s key policy is always being a direct and effective in terms of its communications. Dell and digital communication through the internet was never separated since it started to conduct e-commerce business which selling its customized products directly to the customer. Since Dell engaging the blogosphere in 2006, social media marketing has always been its core communication and marketing strategies. According to Dave (2011), social media efforts at Dell helps to sustain the business objectives such as aim to reduce cost, increase revenue and enhance customers’ satisfaction. According to Blythe (2000), the first key of effective communication is to identify the target audience. Social media marketing provide opportunities for dell to separate their target audiences according to social media channel. For example, Dell Community has a mixture of blogs that reflects several key channels. This includes discussion on education to business consultation. Different range of blogs that provided by Dell ensures that information and discussion would be used to cater several specification of audiences. In a same way, Dell has different kinds of Twitter channels to reflect different purposes. Correspond to Dell Cares, it provides assistance to the customer on any matter related to the Dell’s products. This portrays how Dell has separated its branding strategy and how various Twitter accounts perceived differently by the audiences. Therefore, Dell will be able to encode the right message such marketing campaign, to the specific target audience through the right social media channel. There are many other brands out there in the market today compared to in the past. Dargiewicz (2010) points out that all are trying to communicate a large number of messages to their target audience daily, which interfering the target audience to get the right message across. Thus, social media has changed the communication landscape in providing opportunities for Dell to have a two-way communication with its customers. A good communication is the role of the encoders’ and decoder’s skill and its portrayed by the medium which the encoded message is delivered. Realized the effectiveness of social media as the medium of communication, Direct2Dell was launched by Dell, its very own corporate blog through Twitter. Its social media efforts have provided a two-way asymmetric communications, whereby, target audiences able to provide feedback content such as ratings and reviews with regards to the issues of Dell’s products. Moreover, the feedback provided by the customer is in real-time, whereby, the feedback is come directly from customers and Dell able to value their products. For instance, product that has five-stars rating should stay and two-star ratings should be removed. According to Pickton and Broderick (2001, p. 182), feedback will improve the accuracy of the communication to ensure that message has been correctly received and understood, which is one of the reasons why social media is a powerful communication vehicle in Dell communication process. Plus, the CEO of Dell Computer, emphasized that company must be able to listen and connect with its customers and emergence of social media has provided Dell the opportunity to engage with its customers (Farrelly, 2009). Given the feedback mechanism that social media can offer, Dell’s has taken a major step to establish a â€Å"Social Media Listening Command Center† in order to stay connected with its customers. Channey (2009) points out that listening are no longer an option but rather a new marketing. Listening is crucial in the communication process because it allows Dell to understand what customers want and how customers perceive the brand. Not only did social media marketing allow Dell to understand their customers, , Dell are able to discover about a massive amount of issues that consumers were having with their products through their blog monitoring platform. The system could track each of these and would instantly recognize trends between products, geographic areas, or specific communications with Dell. For instance, Dell proactively approach consumers in the blogosphere and in online community about battery recall, thus allow better response and rectify customer’s problem as quickly as possible. Plus, customers were also able to check whether their battery part of the recall. Furthermore, social media marketing has fostered high Shared Frame of Reference between the sender (marketer) and the receiver (audience) that influence effective communication. Dell has created online designed studio that gives the ability for its customers to change the design of their laptops by choosing a custom switchable lid themselves. Online designed studio has given Dell’s customers the opportunities to virtually experience the outcome of their customization laptop, thus, encourage Shared Frame of Reference between Dell and its customers. In addition, not only did social media marketing fostered high Shared Frame of Reference between the marketer and the audience but also among Dell customers. Dell has launched online community for its existing and potential customers to communicate and exchange information. According to Bazaarvoice (n. d. ), 90 percent of consumers online belief the recommendations from people they know and 70 percent belief the opinions of unknown users because people tend to trust and often seek the advice from another person or group of people over brands. This characteristic enables consumer to gather as much information about Dell’s related products and services before making purchase decision. Shaw et al. (2000, p. 152) added that a positive feedback can turn into a good promotion the brand of the product. This is why social media perceived to have a higher level of trust and it is more acceptable compared to other media. 7. Challenges of Social Media Marketing in the Marketing Environment Social media marketing has certainly influence the communication process of Dell with its consumer. However, there are several challenges that social media is facing in the marketing environment. Social media allows thousands of conversation streams to be addressed per day. Merely representing a team of marketers will not be able to handle such a great amount of conversation. Definitely, the number of marketers is not sufficient and it is more likely that these marketers are not equipped with comprehensively subject matter expertise that required them to communicate and respond at the proper level of reliable conversation. The consequence of ignoring this can be overwhelming. The risks of involving untrained employees to represents on behalf of Dell could jeopardize Dell reputation. Once Dell encouraged its employees to be active on blogs, Dell is exposed to the risk of staff members writing negatively and revealing confidential information about the organization. For example, in 2007, a former employee of Dell had posted a list of tips in a blog for customers who are searching for Dell products (Farrelly, 2009). The employee had no issues with Dell and just wanted to share information for customers such as the best time to purchase and how to get the greatest deal. Therefore, it is essential for Dell to have proper employees that have the ability to monitor and respond to its consumers’ thought. Additionally, due to high transparency in social media, competitors may know the strategies of Dell and consumers are more well-informed about Dell products and pricing strategy. Essentially, the engaging process with customers has always been in charged by the Dell marketing department. However, the trend has changed since the emergence of social media. The consumers are now communicating about the organization’s product with other online users who are not the employees. In fact, 66 percent of brand opinions are generated by customers and 34 percent are by blogger (Dave, 2011). The growing popularity of online communities has allow consumers to exchange information and able to compare with competitors’ prices without any barriers. This means Dell have lost their ability to control over on how and where their products and services are being presented to existing and potential customers. Moreover, any disappointed Dell customer able to share their negative judgment on particular products. The bad feedback posted on Twitter or Facebook can easily go viral as good news. For instance, in 2005, Jeff Jarvis, blogger and famous journalist and professor created a personal blog known as Dell Hell. Jeff had a problem with his Dell computer and frustrated with Dell customer service. Therefore, he expressed his frustration with Dell’s products and customer support on the blog. Dell Hell served as a place for other consumers to express their frustration on Dell. As for Dell, the situation has attracted the attention of other media from The New York Times, Business Week, The Houston Chronicle and many others, thus, reputation of Dell as the well-known brand for PCs was at disaster. Moreover, the social media habit or consumption of the young audience may differ compared to the previous generation. It has been a challenge for the marketers to develop marketing communication strategies in order to sync with this modern language to make sure that the transmitted brand messages are received and properly encoded across different age group. The young audiences who are called â€Å"digital natives† were raised up in the modern technological era. They have been adapted to the development and respond to information in a different way with their predecessors. Different to the young audience, the previous generations are known as â€Å"digital immigrants† because they are exposed with modern technologies only in the later stage compared to the young audience. They have different ways of understanding the language of social media. Therefore, this will be probably a challenge for businesses including Dell to strategize how to get the message across different age group through social media marketing. 8. Benefits of Social Media Marketing Although social media marketing have its disadvantages, it has also brought several values in the marketing environment. Firstly, due to the fact that social media has no barrier for communication; it has encouraged companies like Dell to allow customer participation in their marketing strategies. For example, Dell has created Dell’s IdeaStorm, one of the online Community blogs to encourage conversation with its existing and potential consumers. The benefit that the IdeaStorm is able to give is it allows crowdsourcing from the consumers. This is an effective way for Dell to obtain ideas for their company and more importantly, it provides a sense of belonging from onsumers because their opinion influences the internal decision making, thus increase their loyalty, brand awareness and reaffirm their positioning. Plus, not only social media provide suggestion to Dell, it also help other fellow customers to fix their problem. The process are similar to other social media, whereby, people join the community, recommend their opinions or ideas and then, Dell will respond to the most popular ideas accord ing to the number of votes. In addition, it also provides a free market research for Dell. This is a benefit for Dell because most of surveys conducted are deemed to be ineffective because it only focus on certain groups and also incur higher cost. Finally, social media marketing has also assist Dell in their pricing strategy. Since the consumers are more active in social media, Dell able to get their opinion and forecast the demand and price of their products. Plus, Dell product customization business model through the social media marketing can reduce their sales cycle. Different from short sales cycle, long sales cycles requires people at several stages of the buying process. Ironically, when salespeople are spending their time engaging new businesses and relationship to ensure that customers receive satisfactory answers, he or she is rather unproductive because company only creates money if customers are actually buying the products. This leading up to opportunity cost because the salesperson is not making any deals. Therefore, Dell able to reduce the marketing cost through social media marketing. 9. Conclusion In conclusion, Dell has continuously evaluated its business model to search for rooms of improvement and ways to enhance their customer service. Social media marketing has certainly influenced Dell in their marketing communication process and widened their reach to its existing and potential customers. In the early years of Dell in the blogosphere, Dell has effectively incorporated social media into its marketing and communications strategy and had been awarded for its efforts. Despite of the effort to integrate social media marketing into the business, social media marketing has its drawbacks. Dell cannot afford to put their brand reputation at risk and thus, must find ways to overcome the challenges. Today, Dell US is one f the top companies that is being respected and known as the citizen of the social media. Hence, Dell had applied this new establish knowledge to really change the culture and advance the marketing strategy while constantly being focus and direct with its customers. (3078 words) References 1. Bazaarvoice (n. d. ) Social Commerce Statistics [online]. Available at http://www. bazaarvoice. com/resources/stats [Accessed 16th December 2011] 2. Blythe, J. (2000) The Communication mix. In: Marketing Communications. Harlow: Pearson Education Limited 3. Calder, B. J. and Edward C. M. 2005) Managing Media and Advertising Change with Integrated Marketing, Journal of Advertising Research, Vol 45(4), pp. 356-361 [online]. Available at http://web. ebscohost. com/ehost/detail? sid=fe58d1b1-1a35-4d30-a99d-d1943e084662%40sessionmgr111&vid=1&hid=111&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=buh&AN=20486625 [Accessed at 12th December 2011] 4. Channey, P. (2009) Social Media: Listening is the New Marketing [online]. Available at http://www. practicalecommerce. com/articles/976-Social-Media-Listening-is-the-New-Marketing [Accessed 15th December 2011] 5. Constantinides, E. et al. 2008) Social Media: A New Frontier for Retailer?. European Retail Research, Vol 22, pp. 1-28 [online]. Available at http://www. utwente. nl/mb/nikos/publications/ecpapers/constantinidessocialmedia. pdf [Accessed 14th December 2011] 6 . Dargiewicsz, K. (2010) Monologue vs Dialogue: How Innovative Social Media Technology Developing Effective Marketing Communication Strategies [online]. Available at http://www. slideshare. net/guywithideas/social-media-dissertation [Accessed 15th December 2011] 7. Dave, R. (2011) How to Engage in Social Media: A Dell Perspective [online]. Available at http://i. dell. om/sites/content/business/solutions/power/en/Documents/ps1q11-20110266-socialmedia. pdf [Accessed at 15th December 2011] 8. DesignDamage (n. d. ) The Secret to Social Media Communication [Online]. Available at http://www. designdamage. com/the-secret-to-social-media-communication-success/ [Accessed 12th December 2011] 9. Farelly, J. M. (2009) Digital Communication at Dell. Dartmouth College [Online]. Available at http://www. tuck. dartmouth. edu/cds-uploads/case-studies/pdf/6-0032. pdf [Accessed 10th December 2011] 10. Holm, O. (2006) Communication Processes in Critical Systems: Dialogue Concerning Communications. Journal of Marketing Practices: Applied Marketing Science, Vol 24(5), pp. 493-504 [online]. Available at http://www. emeraldinsight. com/journals. htm? articleid=1567118&show=abstract [Accessed 16th December 2011] 11. InklingMedia (n. d. ) Social Media vs Traditional Media [Online]. Available at http://inklingmedia. net/social-media/social-media-vs-traditional-media/ [Accessed 13th December 2011] 12. Kotler, P. (n. d. ) Integrated Marketing Communication Strategy , pp. 536-572 [Online]. Available at http://www. pearsoned. ca/highered/divisions/virtual_tours/kotler/kotler_ch13. pdf [Accessed 13th December 2011] 3. Mohr, J and Nevin, J. R. (1990) Communication Strategies in Marketing Channels: Theoretical Perspective. The Journal of Marketing, Vol. 54 (4), pp. 36-51 [online]. Available at http://www. jstor. org/stable/1251758? seq=1 [Accessed 15th December 2011] 14. Murphy, D. (2010) Traditional vs. New Media Channels [Online]. Available at http://masterful-marketing. com/marketing-cha nnel-strategy/ [ Accessed 12th December 2011] 15. Owen, R. and Humphrey, P. (2009) The Structure of Online Marketing Communication Channels. Journal of Management and Marketing Research, Vol 2, pp. 1-10 [online]. Available at http://www. abri. com/manuscripts/09135. pdf [ Accessed 13th December 2011] 16. Pandey, S. (n. d. ) Social Media Marketing and New Age Communication [Online]. Available at http://www. slideshare. net/sycamore/cfakepathsocial-mediacommimi [ Accessed 12th December 2011] 17. Pickton, D. and Broderick, A. (2001) Integrated Marketing Communications. Prentice Hall: Pearson Education. 18. Shaw, M. et al. (2000) Handbook on Electronic Commerce. Germany: Springer 19. The Institute of Planning and Management (n. d. ) Dell [online]. Available at http://www. docstoc. com/docs/6458876/Dell-Distribution-Mgmt [Accessed 11th December 2011]

A Bunch of Comments

A Bunch of Comments A Bunch of Comments A Bunch of Comments By Maeve Maddox The review post about â€Å"there is† and â€Å"there are† triggered so many comments about the word bunch that I decided to give the word a post of its own. Here’s the sentence that provoked the discussion: In his arms there are a whole bunch of corn husks. Some readers defended the plural verb, suggesting that speakers often use bunch to mean many. I suppose that when bunch is used figuratively to mean â€Å"a group of people,† treating it like committee or staff makes sense. Collective nouns like these may be either singular or plural, according to whether they are thought of as a unit or as a group of individuals: The committee has approved the plans. (singular) The committee are divided in opinion. (plural) The staff is attending a retreat in the Catskills. (singular) The staff are preparing their classrooms. (plural) Our bunch is going to the races on Friday. (singular) That bunch in Washington believe they are above the law. (plural) Note: The plural constructions in these examples are all flagged by Word as needing singular verbs. The earliest OED citation for bunch shows it used with the meaning â€Å"A protuberance, especially on the body of an animal.† For example, a 1398 reference to the camels of Arabia states that they have â€Å"two bunches on the back.† A character in Shakespeare’s Richard III (c.1593) refers to hunchbacked Richard as a â€Å"poisonous bunchback’d toad.† Bunch in the sense of bundle is cited in 1505: â€Å"For thy bed, take now one bunch of straw.† At one time, a bunch was a measurement that contained a certain quantity. For example, â€Å"a bunch of reeds† was â€Å"28 inches round.† In modern usage, a bunch is â€Å"a collection or cluster of things of the same kind, either growing together (as a bunch of grapes), or fastened closely together in any way (as a bunch of flowers, a bunch of keys); also a portion of a dress gathered together in irregular folds.† (OED) One reader asked to know if there is a difference between â€Å"a bunch† and â€Å"a whole bunch.† Both mean â€Å"a lot of.† â€Å"A whole bunch† is an intensification of â€Å"a bunch.† Neither expression belongs in formal writing. Just for fun, I entered the phrases â€Å"there is a bunch† and â€Å"there are a bunch† in the Google Ngram Viewer. â€Å"There is a bunch† has the graph all to itself from 1800 to 1865, when the first â€Å"there are a bunch† makes its appearance. The plural expression remains insignificant until the 1940s, when it begins to rise in frequency. In 1984, â€Å"there are a bunch† pulls ahead of â€Å"there is a bunch† and soars ahead until 2000, which is as far as the graph goes. There’s no knowing the context that produced the results on the Ngram chart. I mention it only as a curiosity. Bottom line: When the collection referred to by the word bunch is made up of people, a plural verb does not jar. When referring to bundles of straw, grass, grapes, cornhusks and the like, pair bunch with a singular verb. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:50 Redundant Phrases to AvoidEmail EtiquettePreposition Mistakes #1: Accused and Excited

Short Block vs. Long Block vs. Crate Engines

Short Block vs. Long Block vs. Crate Engines The engine in a typical car should last a few hundred thousand miles, and some have hit even a million miles, depending on maintenance. However, manufacturing inconsistencies, lack of maintenance, or other circumstances can dramatically shorten the life of an engine, sometimes in spectacular ways. If you need to replace a damaged engine or upgrade your engine, you have a few choices to make. Short block vs. long block vs. crate engines- which should you choose? Not everyone has the time and tools required to fully rebuild or assemble an engine. Malkovstock / Getty Images The basic difference between a short block vs. long block vs. crate engines is their level of assembly. Of course, you could build your own engine, piece by piece, if you have the tools and knowledge or have a friend with a machine shop. If you’re building a race car, that’s a good way to go, but you wouldn’t likely build an engine from scratch for your daily driver. To shorten your vehicle’s downtime and reduce the level of complexity, you might choose a crate engine, long block, or short block. Basic Differences At its most basic, the difference between short block, long block, and crate engines is that each is progressively more expensive but requires less time and expertise to install. We’ll cover some of these differences and similarities, as well as instances when you might choose one over the other. Depending on tools, expertise, and budget, you may spend more or less time rebuilding your engine. MS Phil Speck / USANG Short Block Engine A short block engine is essentially just the engine block with a few major components. A short block engine usually includes, preinstalled, a new crankshaft with bearings and caps, new connecting rods, and new pistons. When installing a short block, you’ll need a master gasket kit so you can transfer parts from your old engine to the new short block, such as cylinder heads, oil pump, oil pan, timing sprockets and pulleys, timing belt or chain, camshafts, and intake and exhaust manifolds, as well as sensors and actuators. Choose a short block if the bottom end is damaged but the top end (cylinder heads) is in good condition and you have the time to swap over all the parts. Long Block Engine Depending on who makes it, the long block usually includes the short block with the cylinder heads preinstalled, most likely including timing components and anything behind them, such as the oil pump and camshafts. When installing a long block, you’ll need to transfer some parts from your old engine, such as the intake and exhaust manifolds, and some of the sensors and actuators. Choose a long block engine if there’s damage in the bottom and top end. Crate Engine Depending on who makes it, crate engines can range from long block to complete, including the oil pan, cylinder heads, intake and exhaust manifolds, sensors and actuators, maybe even the engine main harness. We’re referring to a complete engine, which is a good idea for those looking for a drop-in solution to their engine problems. No parts are transferred to the new engine, aside from the alternator, air-conditioning compressor, and engine mounts, which significantly reduces the time to install. Choose a crate engine or complete engine when time is of the essence or the engine has suffered extensive failures. Crate engines can also be custom-ordered, the weapon of choice for many enthusiasts who want more power from their custom cars. These are the three main categories of new engines you can buy for the typical project, but not the only ones. You might also consider used junkyard engines or remanufactured engines. Junkyard Engine A junkyard engine might be a good choice for your vehicle project. Julien Grosjean / Getty Images A junkyard engine might be a good choice if you are looking to save money. These usually come complete, hopefully with intact wiring, though each facility does things differently. If you have an engine-savvy friend, they can help you inspect the engine before you buy it. You-pick junkyards will require that you remove the engine yourself, so you can take as much care as you want to save the parts you need the most. Choose a junkyard engine if budget is of primary concern, but be aware that it might not come with any warranty and might have already been abused or neglected. Remanufactured Engine These used engines may be available in differing levels of assembly, from short block to long block or complete. The difference between a remanufactured or rebuilt engine is that they’ve been overhauled or at least certified by engine experts. They’re used and may have varying levels of new parts, are usually more expensive than junkyard engines but less expensive than crate engines, and usually come with a warranty. Choose a remanufactured engine if you’re not planning on rebuilding it yourself. Here, an engine is either ready for disassembly or reinstallation. PIXNIO Choosing between these different engines if you must replace or rebuild an engine needn’t be overwhelming. Considering your expertise, available tools, and budget, not to mention existing damage, choose the engine that best meets your needs. Still wondering which is best? Ask an engine-savvy friend or a trusted mechanic.

Case Study - New Supervisor Essay Example | Topics and Well Written Essays - 500 words

Case Study - New Supervisor - Essay Example The most pressing issue for George is lack of planned strategy and organized way of working. The work lacks proper documentation of work and records of workers, including their work schedules, attendance and performance details. Hence to monitor the work performance and productivity, George needs to streamline the process and develop strategic plans to organize work schedules. These should be communicated across the employees. He should also define duties and emphasize on disciplined work culture where achieving targets is highlighted. He should also delegate duties so that junior managerial and administrative staff become well versed in the office processes. Most importantly, George must create a pool of talent based on skill and aligned work. This would enable the workforce to organize the schedules for optimal performance. There also needs to be constant communication across management and workforce so conflicts can be resolved early and amicably. From the remaining issues, the top priority of George would be to resolve the issue of Francine who had filed a grievance with the personal department against the assistant supervisor. As there was no organized way of working and office lacked proper records of employees work details, the case of Francine needs to be resolved early as she could easily have EEOC claim. George has huge burden of streamlining the work process and create facilitating work environment. Strong work culture ensures long term sustainable competitive advantage (Armstrong & Baron, 2005). Therefore strong teamwork needs to be promoted. Performance based incentives would be motivating factors for the workforce (Armstrong & Murlis, 2007). George also needs to develop well organized record keeping and documentation of office records. This would help to evaluate performance regularly and motivate workers for incentives and bonus. Moreover, creating talent pool would facilitate better

How Does Gender Bias Negatively Impact the Role of Men in Nursing Essay

How Does Gender Bias Negatively Impact the Role of Men in Nursing - Essay Example Gender bias negatively impacts the role of men in nursing by: Not all male nurses believe gender bias has had a negative impact on their career. But, fewer than 6% of the Registered Nurses in the United States today are men (U.S. Department of Health and Human Services). Considering approximately 49% of the population is male, the 6% figure indicates that bias may be impacting the entry and retention of men in the nursing field. Furthermore, Wilson (2005) in a study of Australian nursing students, found that in a three-year period, the average attrition rate for males in a university-based nursing program was 55.5% but only 45% for females. This, too, raises concerns about what is keeping men from entering or staying in the nursing field. One answer is gender bias. Gender bias, most succinctly defined by the higher education company McGraw-Hill, is "Behavior that results from the underlying belief in sex role stereotypes." (McGraw-Hill Education Company). Entire dissertations have been written defining sex role stereotypes. ... eotypes ("conventional, formulaic, and oversimplified conceptions, opinions, or images") ("Stereotypes") based on the roles ("characteristic and expected social behaviors of an individual") ("Roles") based on sex/gender, traditionally male or female. Vogel, Wester, Heesacker, & Madon's (2003) finding that women and men act in accordance with social roles which are often segregated along gender lines helps summarize how sex role stereotypes are perpetuated. They continue, "Popular culture has embraced the idea that women and men are different. Self-help books, talk shows, and magazine articles routinely acknowledge large gender differences" With popular culture stressing distinct differences and roles for men and women, it is understandable that a career traditionally considered female would not be considered attractive to some men. To assess biases and the status of Men in Nursing in 2005, the research firm of Bernard Hodes Group performed an on-line survey, open to male nurses and nursing students, from October until December 2004 and received almost 500 responses (N=498) (Bernard Hodes Group, 2005). Of note were the men's responses to the question regarding their perceptions about nursing before entering the field. The top four responses, with percentages responding, to what they had as perceptions of men and nursing: Traditionally female dominated field (85%) Other professions perceived "more appropriate" (62%) Nursing salaries are not competitive with other careers (33%) Nursing is not an autonomous, decision-making profession (27%) The next most popular response, "Nursing doesn't provide much upward mobility" garnered only 16% of responses. It is evident that the perception - or stereotype - of a subservient female is still in place. The media does not

Company initiatives (5yr plan) and intellectual properties Research Paper

Company initiatives (5yr plan) and intellectual properties - Research Paper Example In September 2012, Chief Executive Officer of Ford , Alan R. Mulally declared that the company would introduce numerous new models in its vehicle range in order to strengthen its European division, where the company wants to bring its iconic sports car i.e. Mustang (The New York Times Company, 2012). Ford operates under two divisions, firstly, automotive sector and secondly, financial services. The company’s automotive division operates in various locations umder the name of Ford such as North America, South America, Asia Pacific and Europe. On the other hand, within financial services, the company has ‘Ford Motor Credit Company’ where it provides vehicle financing for its customers (The New York Times Company, 2012). . Determining if the Company Has a Definite Planned Initiative Within the Next 5 Years Over the past few years, Ford has implemented ‘One Ford Plan’ which helps to sustain its successful journey along with maintaining a profitable future for the company. Through this plan, the company provides a brand promise to its customers all over the world. ... It has been observed that the automobile industry faces numerous challenges such as economic downturns, fluctuation of fuel prices and government restrictions regarding the reduction of CO2 emission. In order to deal with such challenges Ford has planned to take effective initiatives in the next 5 years by introducing fuel saving technology driven vehicles at affordable prices. Moreover, in 2012, the company has implemented â€Å"Blueprint for Mobility† plan in order to uphold sustainability which helps it to enhance operational efforts in future. This plan is also considered as a kind of initiative which the company aims to follow in the next five years. Ford declared that by 2015, it would follow a plan where the company aims to reduce the amount of water required to make a vehicle by 30%. Another sustained initiative that the company has taken is reducing the quantity of waste materials and unnecessary raw-materials (Ford Motor Company, 2012). According to the annual report of Ford for the year 2011, it had planned regarding bringing in seven new innovative models of vehicles by the year 2015 in various operational locations. Ford also strongly focuses in its long-term plans in terms of improving quality, reliability along with ensuring affordable prices which the company is aiming to uphold in the next five years. Moreover, Ford also takes various initiatives for bringing in its fuel efficiency models with advanced technologies. By 2015, the company plans to invest US$16 billion within US manufacturing units as well as aims to continue quality product development in order to ensure consumer preference (Ford Motor Company, 2011). Identify the Company's 5 Years Planned Initiative In

Irans Economy: SWOT Analysis

Irans Economy: SWOT Analysis Strengths: Location between the Middle East and Central Asia, with access to the Persian Gulf and Caspian Sea Iran is the eighteenth largest country in the world The economy of Iran is the twenty-fifth largest in the world by GDP (nominal) and the eighteenth largest economy in the world by purchasing power parity (PPP) world’s second largest proven oil reserves, after Saudi Arabia, world’s second largest proven gas reserves after Russia It is OPECs (Organization of the Petroleum Exporting Countries) 2nd largest oil exporter and is an energy superpower. Subsidy reform has cut domestic consumption of oil and gas and provides more for export Oil and gas aside, Iran is rich in other resources and has a strong agricultural sector Easy Access to markets of neighboring countries Iran has one of the highest urban growth rates in the world. From 1950 to 2002, the urban proportion of the population increased from 27% to 60% TSE (Tehran Stock Exchange) has been one of the worlds best performing stock exchanges in recent years. The Foreign Investment Promotion and Protection Act (FIPPA) gives some protection to foreign investors and relatively good terms for the repatriation of profits Although stifled in the years since the revolution, Iranians are known for their entrepreneurial skills, which is potentially a strong pull for foreign investors. excellent reverse engineering capabilities and technical innovation A large army including elite units two thirds of Irans population under the age of 25 Young, motivated and active work force Iran is a diverse country, consisting of people of many religious and ethnic backgrounds Iran is home to one of the richest artistic traditions in world history and encompasses many disciplines, including architecture, painting, weaving, pottery, calligraphy, metalworking and stonemasonry. Existing historical tourist attractions for improving regional tourism The culture of Iran is a mix of ancient pre-Islamic culture and Islamic culture Weaknesses: One product economy (economic growth only rely on oil and gas industry) Little international or multinational involvement. International sanctions make investment and financing transactions difficult. International sanctions discourage foreign oil companies from bringing much needed technical knowledge and equipment to maintain oil output levels. International Sanctions are eating into Iran’s oil revenues, increasing the chances of severe social unrest. International sanctions in banking system, means that the sector is underdeveloped and under-competitive After a concerted effort to reduce public debt in recent years there are signs that it is once again rising Iran has only a few allies in the region Foreign firms are unable to own hydrocarbon resources in Iran Unfavorable contract structures limit profitability for foreign investors. Inability of controlling exchange rates Limited financial or operational freedom Lack of infrastructures in different economical parts The beginning of the countrys subsidy reform program has lowered its growth prospects and accelerated inflation. Progress on privatization front remains slow despite some recent encouraging signs Structures of state-run firms are inefficient, which slows down the production process. Strict government control is highly restrictive to innovation Lack of funds in commerce and agriculture section Lack of transportation vehicles traditional production methods due to lack of advanced technologies Bureaucracy constricts entirely state-run industries. Poor research facilities (despite ability to reverse-engineer). Decision making ultimately rests with the Supreme Leader Iran has one of the poorest human rights records in the region Opportunities: There is a possibility of regional dominance in the short term due to the country’s size and influence The gas sector is underdeveloped and there is considerable room to maximize this source of revenue. government subsidized foundations that dominate Iran’s non-oil economy Any normalization of relations between Iran on one hand and the USA and its allies on the other could provide the impetus for a huge reform of the banking sector. The government has granted a number of licenses to new private banks in recent years; these private banks are growing far faster than their state-owned counterparts. A growing population, combined with a shortage of housing, provides opportunities for investment in residential construction. Widespread deployment of enhanced oil recovery (EOR) techniques could significantly boost output. Considerable untapped gas export potential US setbacks in Iraq and Afghanistan have given Iran an opportunity to assert greater strategic influence in the region Iran still has option to resolve nuclear crisis diplomatically Iran retains support in the international community, notably from China and Russia, which both oppose sanctions. Opportunities for export if restrictions are lifted. A growing realization that international assistance may be required to develop industry could see further involvement in the future. Being neighbor with underdeveloped countries of Afghanistan and Pakistan Good climate for agriculture and providing the base for expanding of these products Having young, motivated and active workforce Having border markets provide basis for crossà ¢Ã¢â€š ¬Ã‚ border interactions Existing special economical region and providing the base for economic growth Having major productive benefits in mine and industry sections Having good universities and colleges to improve professional work force in the region Expanding native culture of region and country to other neighboring countries Threats: Lack of privatization will continue to stifle the industry. Concentration on high-profile programs will detract from more essential ground forces research. Ongoing tension over Iran’s nuclear program raises the prospect of further US and UN Security Council sanctions Ethnic tensions are on the rise High youth unemployment. A decline in world oil prices would have a considerable impact on the economy. There is a serious risk of capital flight due to fears of conflict or sanctions. UN and EU sanctions on Iran pose a significant threat to the participation of foreign firms in the oil and gas sector. Non-performing loan ratios are dangerously high; there are serious concerns over the solvency of state-owned banks over the long term. Government-mandated lending to poorer Iranians at low interest rates means that banks have limited control over their lending policies. UN, US and EU sanctions on Iran’s banking and energy sectors are making it difficult for foreign companies to undertake financial transactions with Iranian entities, and risky to invest in the hydrocarbons sector. The risk of internal political instability Long-term fall in domestic oil production Changes in OPEC/national energy policy Strong regional competition Political issues make procurement decisions extremely slow. Slow pace of development. Inefficient workforce acts as a further drain on resources Not having enough infrastructures for expanding different economical sections Safety threats and consequently less investing Religious and tribal networks Immigration of professional workforce Having unsuitable weather like 120 day sand storm Lack of advanced technologies

Hamlet: The Character of Claudius in Shakespeares Hamlet Essay

Hamlet: The Character of Claudius  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Of all the characters in Shakespeare's Hamlet, perhaps the role of Claudius is the most intriguing and crucial. Claudius is the most controversial, the most mysterious and the most talked about character in this play. Many people look at Claudius and only see a villain, but there are additional sides to him that are often overlooked: Claudius the father, the husband, the ruler and the mortal individual. In this play the characters are not super-human beings. They make mistakes, just as Claudius does, but it goes to show that they are only human. Claudius, the father is very recognizable in Scene 2 of Act 1. He states to Hamlet starting at Line 109 "...think of us as of a father: for let the world take note, you are the most immediate to our throne, and with no less nobility of love that that which dearest father bears his son do I impart toward you." Hamlet is "Our chiefest courtier, cousin and our son." (Line 119) Here Claudius is speaking to Hamlet and saying that he is loved and accepted even since he is not Claudius' natural son. Claudius seems to have no trouble speaking to his son Hamlet in front of a crowd. But when the two men are alone, Claudius is at a loss for words and cannot figure out what to say, or when to say it. It could be that the King feels so guilty about murdering King Hamlet that he is unable to speak to Hamlet in private, for fear of his true self emerging. Along the same lines, Claudius is also a great and sovereign leader. When young Fortinbras came to demand the surrender of those lands lost by hi s father to King Hamlet, Claudius handled the matter with such ease and grace. He informed Fortinbras that a letter was going to be sent to the King of Nor... ...d turned-bad turned-even worse characters of all time. His strength to get through all of the circumstances in this play is tremendous. In the end, Claudius was the cause of nine deaths, including himself. Claudius' obsession for control and power ruined one of the greatest kingdoms in history. Works Cited and Consulted: Bradley, A.C. "Shakespeare's Tragic Period--Hamlet." Shakespearean Tragedy: Lectures on Hamlet, Othello, King Lear, and Macbeth. Toronto: MacMillan, 1967. 79-174. Oakes, Elizabeth. " Claudius." New Essays on Hamlet. Ed. Mark Thornton Burnett and John Manning. NY: AMS Press, 1994. 103-112. Shakespeare, William. Hamlet. Sven Birkerts, ed., Literature The Evolving Canon, Boston: Allyn & Bacon, 1977. States, Bert O. "Horatio-Our Man in Elsinore: An Essay on Dramatic Logic." South Atlantic Quarterly, Vol. 78, No. 1 (Winter 1979) 46-56

Causes of Mass Failure in English Language

ISSN  2039? 2117 Mediterranean  Journal  of  Social  Sciences Vol  3  (1)  January  2012Causes of rising failure of the students’ in the subject of English at Secondary Level Gulap Shahzada (Corresponding & Principal author) Institute of Education & Research University of Science & Technology, Bannu, Pakistan [email  protected] com Dr. Safdar Rehman Ghazi Institute of Education & Research University of Science & Technology, Bannu, Pakistan [email  protected] com Dr.Umar Ali Khan Director Institute of Education & Research Gomal University DIKhan, Pakistan [email  protected] com Doi: 10. 5901/mjss. 2012. 03. 01. 603 Abstract Purpose of this research was to find out causes of rising failure of the students’ in the subject of English at Secondary Level. This study was descriptive in nature. All the male secondary schools in district Bannu constituted population of this study. From 50 secondary schools 100 English teachers were randomly selected as a sample of the study.A questionnaire for secondary school teachers was de veloped to collect data. To analyze and interpret data, simple percentage was used. Results of the study showed that majority of the respondents approved that teacher of English are not qualified and well trained, teachers of English do not teach English in a proper manner, Audio- Visual aids are not used in English class, The course is not compatible to the present time, teachers of linguistics are not present in our schools, English is given importance in the annual progress of the students in school.It was recommended that Qualified and well trained teachers may be appointed for English, teachers of English may use modern teaching method instead of traditional methods, Audio visual aids may be used such as language lab, gramophone, English course may be made compatible to the present time, Teachers may be encouraged to get linguistics knowledge. Keywords: English language, Audio, Visual aids, Communication, International 1. Introduction The kind of Education, offered to their peo ple by the countries of the world is always related to their progress and advancement.The more the people of societies are Educated, the more they are civilized and well disciplined. It is a fact –universally recognized, that Education is the prime key to moral, cultural, political and socio-economic development of a nation. Islam being a revolutionary faith made it obligatory on every man and woman to acquire knowledge and exerted them undertake long and tedious journey to distant land in search of it. Emphasizing the importance of Education and learning in Islam it is enough to note that the first revelation of the Prophet was â€Å"Read in the name of thy Lord who created†.It is through Education that a person gets an insight to understand and resolve his problems as well as those of his society (Government of Pakistan, 1998).605 ISSN  2039? 2117Mediterranean  Journal  of  Social  SciencesVol  3  (1)  January  2012 Secondary Education is considered to be an important sub sector of the entire Education system. If it provides middle level workers for the economy on one hand, and on the other, it acts as a feeder for the higher level of Education.The quality of Higher Education depends upon the quality of secondary Education which is expected to produce high quality professionals in different fields of Social, Economic and Political life of the country. Thus Secondary level of Education therefore, requires to be organized in such a way that it should prepare young men and women for the pursuit of Higher Education, as well as make them able to adjust with their practical lives meaningfully and productively (Bhatti, 1987).An excellent opportunity is, therefore provided by four years of secondary education to the Educators and Educationists to conceive and launch programs which initiate the learners in to proper forms of behaviour and attitudes, which leads to decent productive and peaceful life in future (Govt of Pakistan, 1998). According to Encyclopedia Britannica (2005), a system of conventional, spoken or written symbols by means of which human beings, as members of a social group and participants in its culture, communicate is called a language.No nation on the globe can make progress in all fields of life, without having proficiency and good command of English. It is a great wonder that quality of instruction in English and results of the Examinations: in the subject of English were the lowest of all the other subjects. The medium by which we communicate our thoughts and feelings to our fellowmen , the tool with which we conduct our business or government, the vehicle in the Science, Philosophy, the poetry of the race have been transmitted is surely worthy of study . It is fact that most of the time and energy is consumed in teaching and learning of English.In spite of all these our students are weak in English. So the government realized the importance of English and has made it compulsory from the ve ry first level. According to Aggarwal (1995 ) command over English is a vehicle of thought and lack of command over it is bound to make thoughts inexpressible, only those who understand any language can express themselves in that language. This is the age of Science and technology, and no country can afford isolation from the social, Educational, Scientific and cultural movements profession like Engineering, Medicines, Agriculture and Industries.After all English is the language of the greatest power of the world. It spread as the language of the colonies of Britain in Africa and Asian countries (Griffer, 2002). The power of English will be increased by globalization, United States, World Bank, IMF etc. will control these jobs, which have started operating increasingly in English. This trend will increase the demand for English Schooling, which will make parents invest in English at the cost of their own languages (Skutnabb, 2000).According to Nicholas (1998), in the teaching of Eng lish, the teachers generally use Translation Method which is an old Method of Teaching; therefore, our students cannot get command over English language, as evident from the fact that there are a large number of students who fail in English at Secondary level. So, in light of the above mentioned facts the knowledge of English language is most important for a nation, but majority of the students fail in English because of lack of language learning Environment, Outdated curriculum, rigid Teaching Methods and incompetent English language Teachers in the Academic and professional Areas.Functional grammar is not taught and practiced, in the classrooms more importance is given to the teaching of English text-Books. For the study of English successfully, the teacher must help the students to acquire four Art skills in the language, namely; speaking, reading, listening and writing (Kolawole, 1998). 2. The Importance of English The importance of the English language is an open secret . We se es in our society that a little child whom we say the best philosopher is also in the struggle of learning the English language.Besides that we have remained the colony of the British Empire, therefore, we have the natural inclination towards the English language. The importance of the English language is naturally very great. English is the language not only of 606 ISSN 2039? 2117 Mediterranean  Journal  of  Social  SciencesVol  3  (1)  January  2012 England but of the extensive dominions and colonies associated in the British Empire, and it is the language of the United States spoken by over 260 million people, it is in the number who speak it the largest of the occidental languages.English speaking people constitute about one tenth of the world’s population English, however, is not the largest language in the world. The more conservative estimates of the population of china would indicate that Chinese is spoken by about 450 million people. But his numerical ascendancy of English among European languages can be seen by a few comparative figures. Russian, next in size to English, is spoken by about 140 millions people, Spanish by 135 millions; German by 90 millions, Portuguese by 63 millions, French by 60 millions; Italian by 50 millions.Thus at the present time English has the advantage in numbers over al other western languages. Bu the importance of a language is not alone a matter of numbers or territory; it depends also on the importance of the people who speak it. The importance of a language is inevitably associated in the mind of the world with the political role played by the nations using it and their fluency in international affairs; with the confidence people feel in financial position and the certainty with which they will meet their obligations i. e. pay their debts to other nations, meet the interest on their bonds, maintain the gold or other basis of their business enterprise and the international scope of their commerce; with the conditions of life under which the great mass of their people live; and with the part played by them in art and literature and music, in science and invention, in exploration and discovery. English is the mother tongue of nations whose combined political influence, economic soundness, commercial activity, social well being and scientific and cultural contributions to civilization give impressive support to its numerical precedence (Albert, 1983).A study was conducted by Sabiha Mansoor of Agha Khan University, Karachi, Pakistan on culture and teaching of English as a second language for Pakistani students in the year 2008. If we have to make, the teaching of English in Pakistan we need to reform and restructure the teaching of English in Pakistan, as this study reveals. Not only would this involve an understanding of the needs of the English Students, but also the place of culture both local and global in their language learning process.We would have to take in to account t he sociolinguistic aspects of English in the Pakistani as well as the international context while redressing and restructure the English literature course. To make the learning of English interesting and useful for the learners, Pakistani English teachers will have to take cognizance of the relationship between language and culture. If local culture is included in to the curriculum, methodology and teaching materials of TESL, it would make, learning easier and more meaningful for Pakistani students. Vocabulary the most obvious influence of language and culture on thought.The researcher pointed out that presently the material used for teaching, Family background is the most important and most weighty factor in determining the academic performance. A study was conducted by Shafiullah Khan of university of science and technology Bannu on the causes of failure in the subject of English at secondary level in district Bannu, in the year, 2007. The major findings of the result related to t his area of study were given as under: 1. Majority of the respondents reported that untrained teachers are one of the causes of student’s failure in SSC. 2.Majority of the teachers agreed that overcrowded class room is the cause of student’s failure in English. 3. Majority of respondents approved that SSC students are overcrowded and it is the cause of failure. 4. Majority of the teachers accepted that old system of examination is the cause of failure. 5. Majority of the respondents approved that English is the difficult subject. Keeping in view the importance of the problem this study was designed to know the causes of the rising failure in the subject of English. 607 ISSN  2039? 2117 Mediterranean  Journal  of  Social  Sciences Vol  3  (1)  January  2012 . Statement of the Problem The problem under the study was to investigate the causes of rising failure of the students in the subject of English at secondary level. 4. Objectives of the Study Follow ing was the main objective of the study. 1. To find out causes of the rising failure of the students in the subject of English among students at secondary level. 2. To give suggestion for the improvement of the situation. 5. Significance of the Study Education plays a vital role in the progress of any country of the world. Those nations who have equipped themselves with better education enjoy their prestigious status amongst the world.Today is the age of English language. English language is being taught as a compulsory subject in Pakistan. Being a foreign language, the teaching and learning English is a problem not only for the students but also for the teachers too. This study will be significant for the following reasons for both the teachers and students and curriculum developers. 1. The study may be helpful in finding the causes of rising failure in English. 2. The study may be helpful for the teachers in order to equip themselves with modern methodology and techniques regardin g the teaching of English 3.The study may be helpful in developing the proper curriculum for English. 6. Delimitation of the Study The study was delimited to all the male English teachers at secondary level in district Bannu. 7. Research Methodology This research was aimed to find out causes of the rising failure of the students in the subject of English at Secondary Level. This study was descriptive in nature. The following methodology was used: 7. 1 Population All the Govt. secondary schools in of district Bannu constituted population of this study. 7. 2 Sample One hundred English teachers of secondary level were selected from 50 secondary schools s a sample using simple random sampling technique. 7. 3 Research Instrument A questionnaire was developed with the help of research expert. It was administered to 30 students as pilot run in order to remove any ambiguity in the statements. 608 ISSN  2039? 2117 Mediterranean  Journal  of  Social  Sciences Vol  3  (1)  Janu ary  2012 7. 4 Data Collection The questionnaires were personally among the 100 teachers who were randomly selected. The researcher personally remained there in order to remove any misunderstanding in the questionnaire. 7. 5.Analysis of Data The data collected were tabulated, analyzed and interpreted in the light of the objectives of the study. Simple percentage was used for analysis of data. 8. Findings 1. 0% teachers are strongly agree, 0% teachers are agree, 0% teachers are somewhat agree. 39% teachers are disagree and 61% teachers are strongly disagree to the statement that â€Å"Teachers of English are qualified and well trained†. 2. 0% teachers are strongly agree, 0% teachers are agree, 0% teachers are somewhat agree, 64% teachers are disagree and 36% teachers are strongly disagree to the statement that â€Å" Teacher of English teaches English in a proper way†. . 45% teachers are strongly agree, 54% teachers are agree, 1% teachers are somewhat agree, 0% teache rs are disagree and 0% teachers are strongly disagree to the statement that â€Å" Teacher of English takes his class regularly†. 4. 52% teachers are strongly agree, 42% teachers are agree, 2% teachers are somewhat agree, 4% teachers are disagree and 0% teachers are strongly disagree to the statement that â€Å" Teachers of English explain difficult words in an easy way†. 5. 6% teachers are strongly agree, 36% teachers are agree, 10% teachers are somewhat agree, 8% teachers are disagree and 0% teachers are strongly disagree to the statement that â€Å" Teachers of English comes with full preparation for his lesson†. 6. 12% teachers are strongly agree, 11% teachers are agree, 2% teachers are somewhat agree, 29% teachers are disagree and 46% teachers are strongly disagree to the statement that â€Å" Audio-Visual aids are used in the teaching of English†. 7. %5 teachers are trongly agree, 5% teachers are agree, 3% teachers are somewhat agree, 37% teachers a re disagree and 50% teachers are strongly disagree to the statement that â€Å" Syllabus of English is lengthy†. 8. 3% teachers are strongly agree, 7% teachers are agree , 14% teachers are somewhat agree, 20% teachers are disagree and 66% teachers are strongly disagree to the statement that â€Å" syllabus of English is difficult†. 9. 3% teachers are strongly agree, 6% teachers are agree, 0% teachers are somewhat agree, 40% teachers are disagree and 50% teachers are strongly disagree to the statement that â€Å" The course is compatible to the present time†. 0. 27% teachers are strongly agree, 13% teachers are agree, 5% teachers are somewhat agree, 20% teachers are disagree and 35% teachers are strongly disagree to the statement that â€Å" There are suitable number of English periods in timetable†. 11. 19% teachers are strongly agree, 31% teachers are agree, 20% teachers are somewhat agree, 10% teachers are disagree and 20% teachers are strongly disagree to the statement that â€Å" The length of time of an English period is suitable†. 12. 3% teachers are strongly agree, 34% teachers are agree, 8% teachers are somewhat agree, 10% teachers are strongly agree and 5% teachers are strongly disagree to the statement that â€Å" Tests are taken regularly in an English class†. 609 ISSN  2039? 2117 Mediterranean  Journal  of  Social  Sciences Vol  3  (1)  January  2012 13. 12% teachers are agree, 8% teachers are strongly agree, 0% teachers are somewhat agree, 43% teachers are disagree and 37% teachers are strongly disagree to the statement that â€Å" teachers of linguistic are present for teaching English†. 4. 40 % teachers are strongly agree, 35% teachers are agree, 10% teachers are somewhat agree, 8% teachers are disagree and 7% teachers are strongly disagree to the statement that â€Å" Headmaster asks about performance from our teacher†. 15. 36% teachers are strongly agree, 28% teachers ar e agree, 6 % teachers are somewhat agree, 20% teachers are disagree and 10% teachers are strongly disagree to the statement that â€Å" Head master takes interest in our English Lesson†. 16. 30% teachers are strongly gree, 21% teachers are agree, 8% teachers are somewhat agree21% teachers are disagree and 20% teachers are agree to the statement that â€Å" duration of the period is reasonable†. 17. 30% teachers are strongly agree, 37% teachers are agree, 7% teachers are somewhat agree, 20% teachers are disagree and 6% teachers strongly disagree to the statement that â€Å" Monthly tests are given at school†. 18. 38% teachers are strongly agree, 40% teachers are agree, 5% teachers are somewhat agree, 10% teachers are disagree and 10% teachers are disagree to the statement that â€Å" period of English lesson begins in time†. 19. 3% teachers are strongly agree, 33% teachers are agree, 4% teachers are somewhat agree, 10% teachers are disagree and 10% teacher s are strongly disagree to the statement that â€Å" English is given importance in the annual progress of the student in school†. 20. 30% teachers are strongly agree, 15% teachers are agree, 30% teachers are somewhat agree, 10% teachers are disagree and 15% teachers strongly disagree to the statement that â€Å" The method of setting English paper is correct†. 9. Conclusions 1. 2. 3. 4. 5. 6. 7. 8. Teacher of English are not qualified and well trained. Teachers of English don not teach English in a proper manner.They are teaching through traditional (grammar translation) method. Teachers of English take their classes regularly. Teachers of English come to class with preparation. Audio- Visual aids are not used in English class. The course is not compatible to the present time. Teachers of linguistics are not present in our schools. English is given importance in the annual progress of the students in school. 10. Recommendations 1. 2. 3. 4. 5. Qualified and well traine d teachers may be appointed for English. Teachers who have command over pronunciation, functional grammar and vocabulary.Teachers of English may use modern teaching method instead of traditional methods. Direct method of teaching English may be used because it is a natural method of teaching a language. Audio visual aids may be used such as language lab; cassette player, computer and English talking dictionary are very helpful in teaching a language. English course may be made compatible to the present time. Native literature should be included in the curriculum instead of foreign, in order to arouse interest of the students. Teachers may be encouraged to get linguistics knowledge. They may be trained in phonology and phonetics. 10 ISSN  2039? 2117 Mediterranean  Journal  of  Social  Sciences Vol  3  (1)  January  2012 References Aggarwal J. C. 1995. Essentials of Examination System, Vikas Publishing House (pvt) Ltd Bhatti, M. A. 1987. Secondary Education in Pakist an: Perspective Planning. National Education Council, Islamabad. Pakistan. pp. 223242. Brutt- Griffler, J. (2002). Word English. A study of its development. Clevedon, England. Multilingual Matters. Government of Pakistan. 1998. National Education Policy ,Ministry of Education , Islamabad,Pakistan. pp. 45-47. Khan, Shafiullah (2007).Failure in the Subject of English at SSC Level . A Master Thesis ,University of Science and Technology ,Bannu. Sabiha Mansoor (2008) Culture and teaching of English as a second language for Pakistani students, Agha Khan University Karachi, Pakistan. Skutnabb-Kangas, Tove (2000). Linguistic Genocide in Education – or Worldwide Diversity and Human Rights? Mahwah, N. J. : Lawrence Erlbaum (also 2008, Delhi: Orient Longman). Kolawole (1997). ‘Essentials of Language Learning and Language Teaching’. In E. T. O. Bamisaiye (Ed. ). Studies in Language and Linguistics. Ibadan: Montem Publishers. Nicholas , H. (1982).A History of Foreign World in English , 48 Governors Street , London , UK. Encyclopedia Britannica. 2005, vol 13. Delhi, India . pp. 12-16. Causes of rising failure of the students in the subject of English (N0=100) Strongly agree =SA, Agree =A, somewhat agree =SWA, Disagree =DA, strongly disagree= SDA SA 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Teacher of English is qualified and well trained. Teacher of English teaches English in a proper manner. Teacher of English teaches his class regularly. Teacher of English explains difficult words in an easy way. Teacher of English comes with l preparation for his lesson.Audio-visual aids are used in the teaching of English. Syllabus of English is lengthy. Syllabus English is difficult. The course is compatible to the present time. There is suitable number of English periods in timetable. The time of an English period is suitable. Monthly test are taken regularly in an English class. Teachers of linguistic are present for teaching English. head master asks abo ut our performance from our English teacher The Head master takes interests in our English class duration of the periods is reasonable The 1st quarter, 3rd quarter and annual examination are given in School. he periods begin in time. English is given importance in the annual progress of the students in school. The method of setting the English papers is correct. 0% 0% 45% 52% 46% 12% 5% 3% 3% 27% 19% 43% 12% 40% 36% 30% 30% 38% 43% 30% A 0% 0% 54% 42% 36% 11% 5% 7% 6% 13% 31% 34% 8% 35% 28% 21% 37% 40% 33% 15% SWA 0% 0% 1% 2% 10% 2% 3% 14% 0% 5% 20% 8% 0% 10% 6% 8% 7% 5% 4% 30% DA 39% 64% 0% 4% 8% 29% 37% 20% 40% 20% 10% 10% 43% 8% 20% 21% 20% 10% 10% 10% SDA 61% 36% 0% 0% 0% 46% 50% 66% 50% 35% 20% 5% 37% 7% 10% 20% 6% 7% 10% 15% 611